Customer case1

Project background: Foshan Saima Electronic Technology Co., Ltd. is an enterprise specializing in the R & D, manufacturing and sales of massage chairs and fitness sports equipment. Adhering to the management concept of "integrity, innovation and internationalization", the company has established a perfect, standardized and international production and operation management system and marketing system. Under a good market environment, the company has newly established Shijia brand, and building a brand image according to the brand concept is the most fundamental step in brand development.



Solution: according to brand analysis and consumer positioning, red apple brand VI design company endows Shijia brand with emotion, excavates value and creates identity, finds the birthplace of slow life - Italy, and endows Shijia with the brand concept of "Italian slow living". Shijia is not only selling products, but also advocating a healthy slow lifestyle, hoping to bring customers comfortable, relaxed, pleasant and quality experience through products, And enjoy the comfort of life in this beauty. In the logo creation, the initials "s" of "Shijia SGA" and "slow life" are taken as the creative origin, the classic Italian Roman column is held up at the S-shaped tail, and the image of the Italian national flower "Daisy" is adopted in the outer circle, which reflects Shijia's brand concept of "Italian slow life". The overall image is expressed in the form of a European aristocratic badge, reflecting the high-end noble identity and temperament, The shape of the earth also represents the development strategy of brand globalization in the future and the beautiful vision of brilliant development in the future!